Our client is a purpose-driven company committed to reducing plastic consumption and promoting sustainable living. As a growing business in a mission-critical sector, they were passionate about making an impact — but lacked the foundational strategy to scale their efforts effectively.
The Challenge
While the client had a clear cause, they lacked a defined:
- Vision and Mission
- Company Values
- Strategic Objectives
- Structured Framework for Implementation
Without these pillars, they struggled to align their activities, articulate their value, and make informed strategic decisions.
Our Approach
Through a collaborative business coaching engagement, we worked together to build a rock-solid foundation for sustainable growth. The engagement included:
1. Business Foundation Assessment
- Facilitated workshops to define a powerful Vision, Mission, and Core Values.
- Conducted SWOT and PESTEL analyses to identify internal capabilities and external factors.
- Reviewed and refined their Business Model Canvas, focusing on:
- Key Channels
- Value Propositions
- Customer Segments
2. Market & Competitive Insights
- Delivered a clear Market Overview and conducted a Competitor Analysis to position the brand effectively.
3. Strategic Planning & Execution Framework
- Guided brainstorming sessions to generate strategic growth ideas.
- Defined Strategic OKRs (Objectives & Key Results) for measurable progress.
- Introduced an Agile working framework, including:
- Daily Check-ins
- Weekly Planning Sessions
- Weekly Reviews & Retrospectives
- Monthly OKR Reviews
- Kanban board setup for task tracking and visibility
4. Delivery Style
- Combination of in-person and virtual coaching sessions
- Collaborative, co-creative approach using tailored templates and frameworks
- Interactive, brainstorming-rich environment that empowered the client to lead their transformation
The Result
By the end of our engagement, the client had:
- A clearly articulated vision, mission, and values that align their team and attract like-minded customers
- A strategic framework to guide growth and decision-making
- A structured execution model that fosters accountability and agility
- A renewed sense of confidence and direction to fulfill their purpose
Interested in Building a Strong Strategic Foundation for Your Business?
If you’re looking to bring clarity, direction, and structure to your mission-driven company, we’d love to help.
Contact us today to schedule a discovery call and see how we can support your growth.